Why
Optimize Javelin's marketing program analytics through cost-benefit analyses of program effectiveness.
What
Blended data from promotional programs, customer touchpoints, and sales outcomes.
How
- Transformed a poorly performing system into a highly reliable and responsive analytics platform.
- Improved weekly reporting on-time delivery by a factor of ten while reducing weekly processing times by two-thirds by overhauling ETL processing, the data warehouse architecture, and the development team.
Impact
More timely and effective decision-making regarding ad campaign impact, enabling clients to optimize marketing spend in near real-time.